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Atopic dermatitis (AD), the most common form of eczema, is a chronic inflammatory skin disease that makes the skin itchy, red, and inflamed.1,2 While this condition affects the skin, its impacts are more than skin deep.3

When patient advocate Ashley Lora traveled across the globe to understand how four women in different cultures tackle life with AD, she discovered life lessons, attitudes and insights that are much deeper than what we see on the surface. She discovered positivity, confidence and joy. 

Follow along to meet our heroes and hear their stories.

“The AD Days Around the World campaign has inspired me in unimaginable ways, personally and as a patient advocate. It has taught me that there is always someone like me no matter where I go and that the struggles of living with eczema are borderless.”
– Ashley

Stories from Around the World

Marjolaine smiling in a park

France: Marjolaine

Marjolaine uses dance and movement therapy to translate something physically and emotionally challenging into art.

Julia smiling at the camera

Germany: Julia

Julia says her AD has helped her learn how to handle struggles in life as she focuses on her college education.

Laura smiling on a sofa.

Italy: Laura

Dance gave Laura a "can-do" attitude and taught her that, no matter what, "the show must go on".

África smiling in a park

Spain: África

África wrote a children’s book to help give words and meaning to her experience with AD.

Ashley smiling at the camera.

Meet Your Guide

Ashley Ann Lora is from the United States and has lived with moderate-to-severe AD for more than 25 years. As a passionate global advocate, she uses the power of vulnerability to speak up for patients and advises on the needs of the AD community.

Follow Ashley on social media for more updates.


LEO Pharma lion logo

LEO Pharma’s Commitment

LEO Pharma is a global company dedicated to advancing the standard of care for the benefit of people with skin conditions, their families, and society. Founded in 1908 and majority owned by the LEO Foundation, LEO Pharma has devoted decades of research and development to advance
the science of dermatology.


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  1. Langan S, et al. Atopic Dermatitis. The Lancet. 2020;396(10247):245–360.
  2. National Eczema Association. An overview of the different types of eczema. Accessible online:
  3. Global Patient Initiative to Improve Eczema Care. High Burden and Unmet Medical Needs Among Patients with Eczema and Their Caregivers in 8 Developed Countries: Findings From a Comprehensive Literature Review. 2021. Accessible online:

MAT-59269 October 2022